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Google Announces New Spam Policies Update for October 2022

Google spam update

Google Search Central recently announced in a Twitter post, new spam policies updated. The policy updates are directed toward four types of spam: web search, link-related, automatically generated through content, and user-generated.

Web search spam

Our spam policies help protect users and improve the quality of search results. To be eligible to appear in Google web search results, content shouldn’t violate Google Search’s overall policies. These policies apply to all web search results, including those from Google’s own properties. Sites that violate our policies may rank lower in results or not appear in results at all.

Google Search Central

If a website violates any of the spam policies implemented, a search quality user report can be filled to alert Google. Through these reports help Google improve and update its spam detection systems and further develop innovative automated solutions to such issues.

Link Spam

Links play a significant role in how Google evaluates the relevance of websites. Link spam is the term for any links that aim to manipulate search engine results rankings. This includes any actions that affect links leading to or leaving your website. Here are some cases of link spam:

Google does understand that buying and selling links is a normal part of the economy of the web for advertising and sponsorship purposes. It’s not a violation of our policies to have such links as long as they are qualified with a rel=”nofollow” or rel=”sponsored” attribute value to the <a> tag

Google Search Central

Automatically-generated content spam

The term “automatically generated” refers to information that has been created mechanically with the primary goal of manipulating search engine results pages rather than assisting users. Spam-filled auto-generated content examples include and are not limited to:

Any type of link spam can be excluded through various methods.

User-generated spam

Spammy content added to a website by users through a channel meant for user content is referred to as user-generated spam. Owners of websites frequently aren’t aware of this. Some examples include:

Here are several tips on how to prevent abuse of your site’s public areas.

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